Consumers in India are preparing for an intense summer, with temperatures expected to exceed 45°C in several regions. At the same time, rising global tensions linked to Iran are pushing up the cost of essential goods like bottled water and beer.
The country’s bottled water industry, valued at billions of dollars, is already under pressure. Leading brands such as Bisleri have raised prices, while others like Bailley have followed suit. These increases come as manufacturers struggle with higher production costs.
The main issue lies in rising crude oil prices. Oil plays a key role in producing plastic bottles made from PET (polyethylene terephthalate). As oil prices climb, the cost of PET materials has surged, creating supply shortages and forcing some factories to shut down.
The disruption stems partly from tensions around the Strait of Hormuz, a vital global shipping route for oil and gas. Reduced supply has driven up fuel prices worldwide, directly affecting industries that rely on plastic and packaging.
Demand for bottled water typically rises during peak summer months, especially in areas where access to clean drinking water remains limited. While some companies have absorbed the extra costs to protect consumers, experts warn this approach may not last.
The impact extends beyond water. Beer producers also face rising costs due to higher glass prices, prompting industry groups to request price increases.
If the current situation continues, consumers across India could soon see significant price hikes in everyday products.
