Organisers of Barbie Dream Fest in Fort Lauderdale, Florida, have begun issuing refunds after attendees criticised the event and shared disappointing images online.
The event promised a range of attractions, including an interactive dream house, roller-skating party, fashion shows, and workshops. Ticket prices ranged from $69 (£52) to $449 (£340).
However, many visitors said the experience fell far short of expectations. Social media posts showed a sparsely decorated venue with minimal activities, which quickly sparked widespread criticism online.
Some attendees compared the event to the infamous Willy Wonka experience in Glasgow, which also went viral for failing to match its advertised promises and later led to refunds. One attendee described the situation as “We got Wonka’d.”
Mattel, the company behind Barbie, acknowledged public reaction after visitors shared their experiences with media outlets.
One attendee, who paid nearly $500 (£379) for a VIP “Dream Pass,” said the advertised Barbie dream house appeared to be a simple cardboard display. She also described the roller-skating area as poorly set up and unsuitable for adults, despite earlier promotions suggesting otherwise.
Another visitor attended with family for a child’s birthday. They said they left within an hour due to limited activities and broken equipment. The child was unable to use the bike course because most bicycles were either too small or not working.
Attendees also criticised the large venue, saying it felt empty compared to what was advertised. Many said the event lacked proper organisation and supervision.
Organisers have since started refunding tickets after growing backlash online and complaints from visitors.
