Global K-pop sensation BTS made a powerful return with a livestreamed concert on Netflix, attracting 18.4 million viewers around the world.
The one-hour event marked the first time all seven members—Jin, Suga, J-Hope, RM, Jimin, V, and Jung Kook—performed together since October 2022. The group had paused activities to complete mandatory military service.
Organizers held the concert at Gwanghwamun Square in Seoul. Around 104,000 people gathered near the venue, while only about 22,000 ticket holders entered the main performance area. Many fans watched from nearby streets using large public screens.
Authorities ensured safety by deploying nearly 7,000 police officers. Security teams used advanced systems, including anti-drone technology, to manage the large crowd.
The concert also marked the beginning of BTS’s ambitious 82-date global tour. The group plans to support the tour with their upcoming album Arirang, which has already generated strong anticipation among fans.
Despite the excitement, shares of Hybe dropped by 15.5% after the event. Investors had expected even higher attendance numbers, especially after months of rising stock prices ahead of the reunion.
Netflix streamed the concert across more than 190 countries. The broadcast quickly climbed to the top of the platform’s rankings in 24 regions, showing the group’s global influence.
This event reflects Netflix’s growing focus on live entertainment. Previous livestreams, including a major boxing match featuring Mike Tyson and Jake Paul, reached over 100 million viewers. Another live stream featuring climber Alex Honnold also drew millions.
Industry experts expect BTS and their label to generate more than $1 billion from their comeback. Revenue streams include concerts, merchandise, streaming, licensing, and album sales.
BTS remains the primary revenue driver for Hybe. The company experienced a noticeable drop in profits during the group’s break, which highlights their importance to the business.
